For Special Results, Tap Specialists

Experienced, top-rated experts of eCommerce created VerticalREV. Focused on products for the automotive aftermarket, the program has enjoyed tremendous growth for more than a decade by demonstrating a unique ability to reach more buyers and WOW them with customer service and support. The approach creates a sale made today and a loyal customer for tomorrow. (We even have operators who speak Spanish!)

VerticalREV is operated by Internet Pioneering, Inc., established in 1996 when the Internet was in its infancy. The company’s fast-growing GoToAutoAccessories.com and iCentric Media offer VerticalREV partners even more powerful ways to reach buyers.

All that experience and flexibility mean you can focus on filling orders as VerticalREV optimizes your product branding, eCommerce, marketing, and sales processing.

Whether going under the hood or tuning up your eCommerce power, success depends on the tools and experience your performance specialist brings. Here are the experts inviting you to join a proven eCommerce platform:

Mike Weinberger is an eCommerce pioneer with web marketing success starting in 1996. Mike is president/CEO of Internet Pioneering, Inc., which operates the extremely popular GoToAutoAccessories sites.

Since starting his Internet operations, Mike has enjoyed tremendous success utilizing eCommerce. Not surprisingly, he has become one of the Automotive Aftermarket's most successful and respected Internet e-retailers and sought-after consultant.


Candise Miller has over 10 years in online and off-line marketing and product management. Her areas of expertise include eCommerce, paid and natural search optimization, video, social marketing and more.

Candise’s accomplishments include managing a top publisher network serving clients including Travelocity, Meineke, Pfizer and Heinz. She has also overseen the creation, development and tremendous growth of a complete suite of advertising and marketing solutions for multiple internet advertising companies.


Canda Lee Parker serves as sales manager for VerticalREV, introducing the program to every tier of the automotive aftermarket, directing its sales and overseeing its efforts.

Currently enrolled in an MBA program with a dual degree specialty in Sales/Marketing and Global Management, Canda’s educational pursuits mix nicely with her hands-on automotive experience. In her leisure time, Canda manages the all-women’s Ford Mustang Club in Mesa, Arizona, works on the renovation of a 1972 Ford Mustang Fastback for quarter-mile drag competition and shows her 2003 Ford Mustang Cobra SVT at car shows.

PWA and SEMA Member